Oktoberfest Dinner & Brew Cruise on MI Princess

New Holland Brewing Co.’s current Vice President of Sales & Marketing, Fred Bueltmann (a.k.a. The Beervangelist) will be stepping into a new position as the Holland, MI brewery’s Vice President of Brand and Lifestyle. This new position is a response to the company’s significant growth over the past several years, charging Bueltmann with shaping and sharing New Holland’s brand and culture within the company and beyond. Bueltmann will also act as the official spokesperson and man on the scene at major industry events as well as foster collaborative relationships in the marketplace.

West Michigan has garnered national attention in recent years for its thriving culinary, beverage and agricultural offerings – offering a prime foodie destination centrally located between Chicago and Detroit. Flavor 616 magazine is being introduced in January to celebrate this culture and share the stories behind the area’s top eateries and producers.

When it comes to the art of pairing food and beer, few are as knowledgeable or passionate as Fred Bueltmann – aka The Beervangelist. His ability to marry food and beer, combined with his flair for entertaining prose, make him one of the most impressive and charismatic individuals in the culinary world. As an industry leader and Certified Cicerone™., Fred has a keen sense of focusing on the local while spreading his message on an international scale – both in a verbal and written sense.