Monday, March 23, 2015

Rochester’s Newest Beer Destination

Written by  Jennifer Sutherland
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 rochester tap room article

Michigan was the first state to repeal prohibition, by ratifying the 21st Amendment on April 10, 1933. The newly opened Rochester Tap Room wants to honor and celebrate that history. From a bar top made of reclaimed wood from 1930’s homes to wood panels from the former U. S. Federal Reserve Building in Detroit, the building pays homage to 1933.
193 founding members paid $193.33 to join the Founding Membership. That membership provides those customers a discount on all of their bills. Can you guess the amount? 19.33%!

Tap it. Cork it. Fork it. With 60 craft beers, 100 unique wines and a creative kitchen, the Rochester Tap Room (RTR) has the right menu to support their new business. Located in a shopping area which is anchored by Papa Joe’s, the RTR has a great location with a lot of outdoor seating. They also have an option to expand their second floor with an outdoor patio in the future.

Co-owner and Beverage Director, Missy Markevics selects the craft beer variety. Working with all seven beer distributors she has access to, she maps out the handles to incorporate seasonality. With the warmer weather, there are currently eleven IPA’s on tap.

Missy even has some ‘lawn mower’ beers available. Those are exactly the beers you would expect – Bud Lite, Miller Lite, and PBR.

Embracing technology, the full menu is available on a tablet. The draft beer menu alone, allows the customer to sort and filter the selections in a variety of ways. From beer style to origin country to size to IBU, the menu provides detail for each beer. The tablet helps the staff and customers stay current on the tap menu.

The flight design will be released within days, and incorporates wood scraps that weren’t used in the bar

The staff wears a shirt with a phrase that evokes the atmosphere of the Rochester Tap Room: “Open your bottle, pour your draft, pop your cork and tap your glass.”

Coming up, look for an April 10 event that celebrates Michigan repealing Prohibition. Also, Hopslam will be tapped at the same time as the 1st pitch on Opening Day. Then, there will be a tequila event on Thursday, April 29 for Cinco de Mayo.

Co-owners Michael LaBranche, co-owner and chef Travis WayPick and Missy have created a craft beer destination with the most taps in Oakland County.

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Jennifer Sutherland

Jennifer Sutherland

Jennifer N Sutherland began her long time love of craft beer as a student at Western Michigan University in Kalamazoo, at Bell’s Brewery. Jennifer is a member of several craft beer groups. Her favorite is the Detroit Draft Divas, an amazing group of women who appreciate craft beer and celebrate local breweries. A Michigan Brewer’s Guild enthusiast member for many years, Jennifer regularly attends the guild fests, in addition to many other beer fests. Combining her love of travel and good beer, Jennifer often visits local breweries as she travels the world. Jennifer also enjoying hosting brewery tours for Motor City Brew Tours.

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