Thursday, September 08, 2016

Wolverine State Brewing Co Is Excited To Show Off New Look!

Written by  Paul Starr
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wolverine new package fall 2016

Wolverine State Brewing Co is excited to announce a packaging rebrand of its flagship lagers. The update encompasses three brands: Wolverine Premium Lager, Gulo Gulo IPL, and District 16 Amber Lager, formerly known as Wolverine Amber Lager.
The new labels and carriers will be on shelves beginning in early October.

The project’s aim was to bring all labels into a cohesive line and set the stage for future seasonal and year-round bottle releases, which are set to begin in spring of 2017. The repackaging comes on the heels of a recent agreement that puts Wolverine State Brewing Co flagship bottles in Kroger locations state-wide.

The rebrand is the latest in a series of milestones for the brewery. In 2015, the company completed a 6,000 square foot on-site expansion. This expansion will bring the brewery's production capacity to nearly 5,000 barrels by the end of 2017. In May 2016, the company received a Bronze Medal from the World Beer Cup for its Raucher Smoked Lager.

Wolverine State Brewing Co. was founded in 2006 by longtime friends and Ann Arborites Matthew Roy and Trevor Thrall. Production began at 2019 W. Stadium in early 2010 under the direction of Brewmaster Oliver Roberts, and the Tap Room opened at that same location later in 2010. Wolverine State, the leader of the Lager Revolution, specializes in creating balanced, unique, and innovative lagers, of which it boasts a portfolio of more than 65 varieties.

Wolverine State Brewing Co. hours and information, please visit www.wolverinebeer.com .

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.