Tuesday, June 16, 2015

Stormcloud Builds Community With Crystal Lake & Watershed Association

Written by  Paul Starr
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Stormcloud Brewing Company has announced the next recipient of its Stormcloud Builds Community initiative. For the month of June, Stormcloud is helping to support the Crystal Lake & Watershed Association (CLWA).
The Crystal Lake & Watershed Association, a Benzie County-based non-profit organization, works to protect and promote the natural qualities of Crystal Lake and its surrounding watershed. The CLWA will benefit from a Stormcloud Brewing Company fund raising event happening Saturday, June 20, 2015. 20% of all sales at Stormcloud between the hours of 4-6pm on Saturday will be donated directly to the CLWA.

Stormcloud Co-Owner Rick Schmitt says the choice to partner with the CLWA is a no-brainer. “Crystal Lake is the 9th largest inland lake in the state of Michigan and its crystal clear water is a treasured and celebrated natural resource to both locals and visitors from across the globe,” says Schmitt. “Since Crystal Lake is located in the city of Frankfort’s ‘backyard’ we’re doing our small part to help ensure Crystal Lake is preserved for future generations while hopefully raising public awareness of this Benzie County resource at the very same time.”

Copies of The Comedy of Crystal Lake, a biography of the infamous Archibald Jones and the story of the lowering of Crystal Lake, by Stacy Daniels, will be available for purchase at Stormcloud during the fundraiser. Proceeds will also benefit the CLWA.

As part of its Stormcloud Builds Community initiative, Stormcloud Brewing Company selects one charitable organization making a difference in northern Michigan to share its message with Stormcloud’s customers and to help raise funding. Recipients are chosen every month during the summer season and quarterly thereafter.

Previous Stormcloud Builds Community recipients:

About CLWA

The CLWA is a nonprofit (501c3) organization of concerned local citizens and environmental professionals committed to protecting the integrity of Crystal Lake, Benzie County, Michigan, for the enjoyment of future generations. Learn more by visiting http://www.clwa.us.

About Stormcloud Brewing Company

Stormcloud Brewing Company opened in June 2013 just two blocks from Lake Michigan in the lakeside town of Frankfort, Michigan. A small brewery specializing in Belgian-style brewing, Stormcloud offers 16 taps in addition to a full menu of flatbread pizzas, small plate appetizers, soups/salads, charcuterie plates, and specialty popcorn.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.