Monday, December 08, 2014

New Holland Brewing Announces Opening of Sidecar – New Merchandise Store & Tasting Room

Written by  Paul Starr
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new holland sidecar

Holland, Michigan-based craft brewery and artisan distiller, New Holland Brewing has announced the opening of a new merchandise store and tasting room called – Sidecar. Sidecar will open on December 8th in the retail space next to New Holland’s Pub on 8th at 72 E. 8th Street in Downtown Holland.
Sidecar is a 1600 square foot storefront that will house New Holland’s full line of merchandise, branded apparel, handcrafted items from BarrelWorks Project, as well as an assortment of beer and spirits to go.

The tasting room will be up and running later in December and offer beer and spirits samples, as well as flights and draft beer by the glass.

“This is a great opportunity for us to move our merchandise to an adjacent space where people can browse without feeling crowded,” says VP of Retail Operations, Dave White. “Additionally, it’s a great place for customers to hang out and grab a drink if they’re waiting for a table at the pub.”

Sidecar will be open 7 days a week, feature a direct route to the Pub on 8th, host plenty of space for browsing and beer and spirits release parties, as well as employ an educated staff to answer questions about their products.

“Aside from the logistical reasons this growth accommodates,” says White, “Sidecar is about providing our customers with an atmosphere to Stop & Taste with us in a relaxed and welcoming environment. We can’t wait to share the space with the community.”

Sidecar will open its doors at 11am on Monday, December 8th and will announce the launch of the tasting room in coming weeks.
About New Holland Brewing Co.

New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Their role as an integral member of the artisan approach is something they take seriously, yet engage lightheartedly. They believe the art of craft lives in fostering rich experiences for their customers, through creating authentic beer, spirits and food while providing great service. Recognized for their creativity and artistry, their mission to improve the lives of craft consumers everywhere is seen in their diverse, balanced collection of beer and spirits.
Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.