Sunday, September 30, 2012

Schuler Independent Bookstore in Downtown G.R. Boosts Books with Beer

Written by  Dan VanderKooi
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Schuler Independent Bookstore in Downtown G.R. Boosts Books with Beer

Of course, everyone knows that Michigan Craft Beer is booming. However, Craft beer still has a long way to go to catch up to the “big guys.” Local independent booksellers are also struggling to keep up with the big guys, and perhaps this is why for the last couple of years or so, one such bookseller has made the move to latch on to the State’s growing beer and wine industry by offering alcoholic beverages for sale in their downtown Grand Rapids bookstore.
Schuler Books has been the premier independent bookstore in the Grand Rapids area for 30 years. Major chains have come and gone, but Schuler currently maintains 3 Grand Rapids locations as well as 2 in the Lansing area. The downtown Grand Rapids Chapbook Café in Schuler Books has been the first to introduce alcoholic beverages along with a much more traditional bookstore menu featuring homemade soups, salads and sandwiches along with teas, coffees, and sodas. Michigan craft beers are offered including selections from Bell’s, Dark Horse, and Founders.

Clever advertising throughout the store such as signs boasting “Eat Read Drink” are prominently displayed throughout. Not much arm-twisting was needed for me to find the latest crime novel and settle down on one of the many cozy chairs with a delicious Founders Porter. Of course, maybe I could have picked up a book about beer instead. Regardless, I could not pass up this opportunity to both support a local independent bookseller and support a local craft brewery as well. Consider stopping in Schuler Books in downtown Grand Rapids next time you are in town.

Dan VanderKooi

Dan VanderKooi

Dan VK has been following the Michigan Craft Beer scene since before Oberon has been available in 6-packs. Besides making the rounds at all the local craft breweries and beer bars, Dan also supports the local music scene, reads crime fiction, and enjoys playing volleyball with his wife and friends.