When Ryan and Erin Cottongim first opened the doors of Witch’s Hat Brewing Company on Dec. 26, 2011, they found a line of people prepared to wait up to three hours to taste the couple’s craft brews. The brewery regularly serves 9-12 different craft beers in their taproom, while providing product to 20 different bar accounts around the state. The community has quickly rallied around Witch’s Hat providing a loyal base of happy customers.
The Cottongims originally heard about the MI-SBTDC while attending anentrepreneurship meeting through Eastern Michigan University. At this time owning abrewery was still just an idea, but the business plan was beginning to take shape. MISBTDCconsultants were able to help Ryan and Erin further develop their business planand eventually receive the critical funding that allowed Witch’s Hat Brewing Companyto be built.
Witch’s Hat has created 8 jobs and has put South Lyon on the map as a destination forcraft beer lovers. They invite local musicians and bands to provide entertainment andthe walls of the taproom are adorned with pieces of art provided by local artists.Having already outgrown their current facility, Ryan and Erin are beginning to look at afuture location to move to that will allow them to both increase production and provideservice to more customers.
To learn more about Witch’s Hat Brewing Company visit www.witchshatbrewing.com.
The Michigan Small Business & Technology Development Center provides counseling,business education, information based planning and technology commercialization tonew and existing businesses throughout Michigan’s 83 counties.
The MI-SBTDC is located at the Grand Valley State University, Seidman College ofBusiness in Grand Rapids, Michigan. As host of the MI-SBTDC State Headquarters, theSeidman College of Business oversees the eleven-region MI-SBTDC network.Entrepreneurs and small business owners may access the services of their nearest MISBTDCby calling 616.331.7480 or visiting www.misbtdc.org.