We are very excited for New Holland's "Hatter Day", which will be held outside their brewpub in Holland on Saturday, June 16th
from Noon to 1am
. The event is conjunction with their 15th anniversary and celebrates their most famous of beers, the Mad Hatter IPA
, which is a delicious dry hopped, malty India pale ale and has been their flagship beer since the doors opened in 1998. The chose the name because they liked the zaniness and unpredictability of the story, which certainly is not unlike the craft beer world!
The event will feature a cookout sponsored by Pure Michigan from noon to four will all local chefs and food, and there will be several live bands playing music all day. In addition to the original Mad Hatter (and their full lineup of other beers), New Holland will be rolling out a few specialty, alternate versions of the beer including the White Hatter, a brand new Belgian style IPA. Some circus performers dressed like characters from Alice in Wonderland will also be at the party performing tricks. Tickets are available free in advance at the pub or for purchase on the day. Visit New Holland's website
for more details.