Friday, May 30, 2014

"Belle Isle Brown Ale" wins exclusive craft beer naming contest for annual palace sports & entertainment and CBS Radio Detroit's Michigan Beerfest at DTE Energy Music Theater June 14

Written by  Paul Starr
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 DTE beer fest 2014

 

“Belle Isle Brown Ale” is the winner of the Palace Sports & Entertainment and Detroit-based Atwater Brewery craft beer naming contest – making its debut at the second annual PS&E and CBS Radio Detroit’s Michigan Beerfest at DTE Energy Music Theatre on Saturday, June 14 from 1 p.m. to 5 p.m.
Ellen Mey, of Ferndale, and Kimberly Bush, of Royal Oak, are the Grand Prize winners for submitting the winning “Belle Isle Brown Ale” name in the contest. Timothy Nickell, of Belleville, was the runner up with “Munich Mustache.” The winners each receive four passes to this year’s Michigan Beerfest and additional prizes from Atwater. Nickell will receive two passes to Beerfest.

Tickets, $30 in advance and $35 at the door, are available at Palacenet.com, The Palace and DTE Energy Music Theatre Ticket Stores and all Ticketmaster locations. Tickets may be also charged by phone to American Express, Discover, Visa and MasterCard by calling 800.745.3000. Patrons attending Saturday’s event receive tickets for 10 four-ounce beer samples to taste beers from over 50 regional and national breweries. There will also be a “designated driver” ticket for $10 that includes two non-alcoholic beverages.

Live music is also on tap as two bands with Michigan roots will entertain at Michigan Beerfest. Grand Rapids’ Roosevelt Diggs will perform from 1 p.m. to 3 p.m., and RootStand will perform from 3 p.m. to 5 p.m.

Beerfest will showcase beers from more than 50 breweries, craft beer seminars and feature food trucks and concessions from Clarkston Union, Union Woodshop, Dago Joe’s, People's Pierogi Collective, Shimmy Shack; The Cook’s Crossing and Cheese Dream.

Select breweries will participate in a “Tap Takeover” – every hour a different brewery will be highlighted at the “takeover,” offering samples of a limited supply of a featured brew.

Vintage truck lovers will get a chance to check out refurbished and repurposed, mint condition trucks from Powers Distributing – the only drivable 1946 Mack Truck in the world, a 1936 Chevrolet and a 1952 Dodge.

Proceeds from the Michigan Beerfest will benefit Lighthouse PATH, one of the three program subsidiaries of Lighthouse of Oakland County empowerment program which provides two years of transitional housing in a safe and structured environment that offers homeless mothers an opportunity to rebuild their lives by helping them gain the skills needed for future success. They will have representatives on site to provide craft beer samplings. For more information on Lighthouse PATH, go to www.lighthouseoakland.org.

Michigan Beerfest at DTE Energy Music Theatre is part of the Belle Tire Concert Series.
Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.