Wednesday, August 13, 2014

East Lansing to celebrate first anniversary August 23 with Michigan tap takeover, Crack Fries-eating contest, free Crack Fries all day

Written by  Paul Starr
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HopCat – East Lansing will celebrate its first year in business on Saturday, Aug. 23 with a Michigan Tap Takeover featuring 100 different Michigan craft beers and a free order of its legendary Crack Fries for each guest with purchase.
Since its debut at 300 Grove St. in August of 2013, HopCat – East Lansing has helped serve as a mid-Michigan showcase for craft breweries and as a gathering place for the entire mid-Michigan community. In June HopCat – East Lansing received three Top of the Town Awards from Lansing City Pulse, Mlive.com and WLNS TVBest New Restaurant, Best Place for Craft Beer and Best Fries (Crack Fries).

“As an alumnus of Michigan State University, opening HopCat – East Lansing was a dream come true for me,” said Mark Sellers, founder and owner of HopCat. “The East Lansing and Lansing communities responded by making our first year an incredible success. This celebration is our way of saying thank you to the customers, brewers and employees who welcomed us into the community.”

The 100-tap takeover event will feature 100 different varieties of Michigan-made beers on tap – including some rare selections and surprises from large and small breweries around the state.

At 3 p.m. HopCat will host a Crack Fries-eating contest with a $500 cash prize. Contestants can preregister for the contest by sending an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it. . A $5 registration fee will be collected before the contest with 100 percent of registration fees being donated to Haven House, an East Lansing non-profit organization providing emergency housing for area families.

Since opening HopCat – East Lansing’s composting and recycling program has diverted more than 377 Dumpsters worth of waste from landfills and incinerators. HopCat – East Lansing, like all BarFly Ventures restaurants and bars, seeks to divert more than 90 percent of its waste from landfills and incinerators through an industry leading composting and recycling program.

About HopCat

Founded in Grand Rapids, Mich., in 2008, HopCat is the flagship brand of BarFly Ventures. HopCat is a destination for locals, tourists and beer fanatics alike, earning international accolades as such as: “No. 3 Beer Bar on Planet Earth” by Beer Advocate Magazine, “No. 2 Beer Bar in America” by CraftBeer.com and “No. 1 Brewpub in the United States” by RateBeer.com. HopCat – East Lansing opened in August 2013 in record-setting fashion, hosting a 100-tap takeover in partnership with Short’s Brewing Co. In August of 2014 HopCat – Broad Ripple will open in Indianapolis with Indiana’s largest number of craft beers on draft. HopCat – Detroit will open with 130 draft lines and a live music venue in the heart of Detroit’s Midtown neighborhood in November 2014. HopCat – Ann Arbor will open with 100 taps in the heart of downtown Ann Arbor in early 2015.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.