Tuesday, April 21, 2015

Stormcloud Builds Community with Grand Traverse Regional Land Conservancy

Written by  Paul Starr
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Stormcloud Brewing Company has announced the next recipient of its Stormcloud Builds Community initiative. For the months of March through May, Stormcloud is helping to support the Grand Traverse Regional Land Conservancy.
GTRLC, a Traverse City-based, non-profit organization, will receive donations from two Stormcloud Brewing Company fund raising events. On Friday, April 10, Stormcloud partnered with the Betsie Current Newspaper to hold an Adult Spelling Bee contest. 18 two-person teams competed for prizes, special awards, and Best Spellers in Benzie County bragging rights. Spelling Bee entry fees and 10% of Stormcloud’s sales during the contest will be donated to both the Grand Traverse Regional Land Conservancy and the Frankfort High School Newspaper.

On Saturday, May 16, Stormcloud Brewing Company will again support the Grand Traverse Regional Land Conservancy with a Suds, Food & Fun(ds) event. 20% of all sales at Stormcloud, between the hours of 4-6pm, will be donated to the conservancy. Stormcloud and GTRLC are also teaming up to promote awareness of Elberta Dunes South Natural Area, 58 acres of protected dunes, forest and Lake Michigan shoreline in the village of Elberta. The public is invited to attend a guided hike at Elberta Dunes South Natural Area on Saturday, April 18 at 1pm.

Stormcloud Co-Owner Rick Schmitt says the GTRLC partnership is a natural fit with Stormcloud. “The Grand Traverse Regional Land Conservancy has worked tirelessly to protect natural resources in our home base of Benzie County, in addition to other local counties. Their efforts help to preserve the rural and undisturbed character of our region, which is why visitors are captivated by northern Michigan and return year after year,” says Schmitt. “And after a day of exploring our natural wonders, those same visitors frequently discover our pub and brewery. Our business benefits directly from the conservancy’s preservation achievements.”

As part of its Stormcloud Builds Community initiative, Stormcloud Brewing Company selects one charitable organization making a difference in northern Michigan to share its message with Stormcloud’s customers and to help raise funding. Recipients are chosen every month during the summer season and quarterly thereafter.

Previous Stormcloud Builds Community recipients:


For more than two decades the Grand Traverse Regional Land Conservancy has protected and cared for the region’s natural, scenic, farm and forest lands. With the support of individual donors and foundations, volunteers, and the partnership and leadership of local, state, and federal agencies, we have protected over 38,000 acres of land and more than 114 miles of shoreline along the region’s exceptional rivers, lakes and streams. Learn more by visiting http://www.gtrlc.org.

About Stormcloud Brewing Company

Stormcloud Brewing Company opened in June 2013 just two blocks from Lake Michigan in the lakeside town of Frankfort, Michigan. A small brewery specializing in Belgian-style brewing, Stormcloud offers 16 taps in addition to a full menu of flatbread pizzas, small plate appetizers, soups/salads, charcuterie plates, and specialty popcorn.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.