Sparta’s Cellar Brewing celebrates one year of new ownership

 

Cellar Brewing in Sparta has now had one year of direction under new owner Chuck Brown, who purchased the brewery formerly known as Michigan Beer Cellar from previous owner Dan Humphrey last year via Cragslist for an undisclosed amount. The brewery was rebranded “Cellar Brewing Company” soon after purchased which included a complete overhaul not just of the logo but also new labels for existing recipes currently being bottled. In addition to the old favorites, new recipes have been added over the past year, starting with Chuck’s own recipe the Lucky Enough Amber Ale which was debuted at last year’s St. Patrick’s Day Celebration.
Published in Brewery News

Sparta’s Michigan Beer Cellar Successfully Sells Via Craigslist

Michigan Beer Cellar’s founder Dan Humphrey made the news last fall when he put his successful Sparta-based brew for sale on Craigslist with an asking price of over $500,000. After discussions with approximately 20 different interested parties, Michigan Beer Cellar has found it’s new owner. Chuck Brown, whose background experience includes many years in accounting and food service, has had owning and operating a restaurant as a goal. In the last couple of years, a home-brewing hobby fueled by a Mr. Beer kit leading to all-grain brewing has resulted in shifting priorities.. Chuck’s immediate focus with the brewery is to continue to brew the signature recipes and brands that founder Dan Humphrey has spent the last 3 years building, and continuing his vision to develop and push the brewery to bigger heights.
Published in Brewery News