Friday, November 04, 2016

Short's Brewing Co. Attempts To Clear Popular Flagship Brand HUMA® in Recent Political Scandal

Written by  Paul Starr
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 Shorts Huma Scandal TH

Family owned Short’s Brewing Company, known for producing fearlessly creative beers in the hinterlands of Northern, MI, has found themselves abreast a recent political scandal involving popular flagship IPA, Huma Lupa Licious®.

Over the past week, Short’s Brewing Company has received thousands of emails and phone calls about Huma’s involvement in the FBI investigation that led to the discovery of new emails potentially related to Hillary Clinton's use of a private email server while she was Secretary of State.

Recent quotes from GOP candidate Donald Trump: “Thank you, Huma. Good job, Huma have put Huma at the center of this heated political debacle.

Shorts Huma Scandal

Short's Brewing Co.'s CEO, Joe Short was available for comment, "The implication that Huma was involved in anything but tasting really good, is totally false. I totally see why Hillary picked Huma for her assistant though. Huma has assisted me for years, and I stand by it!"

Short’s also went on to add that it is a bipartisan company, and prefers to stay politically neutral, although highly encourages everyone to actively and thoughtfully participate in our elections.

The Real Huma®

Huma Lupa Licious® (7.7% ABV - 96 IBU) Huma Lupa Licious’ name derives from the hop plant, Humulus lupulus. It is brewed with five different hop varieties: Centennial, Columbus, Chinook, Cascade, and Palisade. Huma is known for having an intense bitterness that is balanced by a rich malty flavor. A citrus and floral aroma complements the unique qualities of Short’s flagship India Pale Ale.

Huma Lupa Licious is the product of Joe Short wanting to create the ultimate IPA experience. Originally, Huma Lupa Licious was named Humulus Lupulus Maximus, and went through several recipe changes before settling on the recipe we know and love today.

For more information regarding Huma® please visit

About Short’s Brewing Company

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short.  In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility.Starcut Ciders is a division of Short’s Brewing Company born out of a desire to celebrate the bounty of Michigan orchards. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.