Friday, April 25, 2014

Northern United Brewing Company Hires Matthew Prater as Director of Sales for Jolly Pumpkin, North Peak & Grizzly Peak Beer Brands

Written by  Paul Starr
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Matthew Prater has been named Director of Sales for Northern United Brewing Company (NUBC) – representing the Jolly Pumpkin, North Peak and Grizzly Peak beer brands.
“We couldn’t be more excited to add Matt to the NUBC team,” says Greg Lobdell, who along with Jon Carlson, Ron Jeffries and Tony Grant, are the managing partners of the company. “Having known him for the past six years, we are extremely fortunate to have him on board. Not only are we confident in his knowledge, professionalism and ability to execute, but we have always been even more impressed with him as a genuinely great person. We are happy that Matt will be working with our distribution partners to provide even better service to everyone who carries or wants to carry our beers.”

Matt began his beer career in 1998 as a summer merchandiser at Central Distributors of Beer in Romulus, Michigan. His love for the industry and understanding of the distributor network has spanned 16 years, including more than a dozen years working with two different Michigan distributors. He has worked the past three years at MillerCoors, serving as Distributor Sales Manager in central Illinois and most recently as a Chain Account Executive responsible for Indiana, Kentucky, and Michigan.

“This is an amazing opportunity for me to join and lead the sales efforts of an emerging brewing company,” Matt says. “Northern United Brewing has all of the intangibles that you need to succeed. Great brewers, a great brewery, a great distributor network, and lots of customers around the country that love to enjoy Michigan beers. When our sales efforts and strategies match our brewing knowledge, our distributor partners will have a lot to be excited about, and that’s what’s most exciting for me in joining this team.”

Matt will be heading up all sales initiatives for the NUBCo, with a primary focus starting on retail beer distribution. With his presence on the team, the company will be much more strategic in its approach to working with wholesale and on / off-premise partners.

“This is a huge step for Northern United as Matt is bringing us a wealth of experience and rigor in the sales area,” according to Tony Grant, CFO/COO. “Matt’s main goal will be to bring a stable sales approach to our distributor network while providing sales tools to maximize revenue.”

Matt has a wife, Carrie, will relocate from Indianapolis to Dexter with their two sons, Camron and Ethan. NUBC encompasses the Jolly Pumpkin Artisan Ales, North Peak and Grizzly Peak beer brands, Civilized and Old Mission Spirits and Bonafide Wines, all dedicated to conservation, inspiration and locally sustainable practices.

Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.