The ticket processing system tracked 18,000 unique users trying to purchase just over 6000 tickets which were all sold in less than 3 hours. This resulted in a large number of people not being able to purchase tickets. Similar to highly popular concerts, sporting activities and other craft beer events around the country, demand simply exceeded the availability of tickets.
Core to the Guild’s mission, we continually strive to introduce more individuals to Michigan craft beer. However, we must limit the quantity of tickets available to any event to assure a safe, well-managed event. As with every Guild festival, we learn new things and continue to examine all elements of the events in an effort to improve them. Logistically the Winter Beer Festival presents its own set of challenges with regard to weather and overall execution.
We appreciate your understanding and continued support of MiBeer.
