Oktoberfest Dinner & Brew Cruise on MI Princess

New Holland Brewing Co. announces the second Dragon’s Milk Reserve of 2017: Dragon’s Milk Reserve Mexican Spice Cake. This limited release variant of New Holland’s year-round, Bourbon Barrel Stout, hits shelves and taps beginning April 1, where New Holland is sold. This reserve blend is aged in bourbon barrels for three months, with toasted chiles, cocoa nibs, vanilla, and cinnamon added during aging.

New Holland Artisan Spirits, a veteran in the craft spirits category, unveils new packaging for their family of brands. The new look features a custom bottle design, custom cap color, and cohesive labeling supporting the complete New Holland Artisan spirits portfolio, including Beer Barrel Bourbon and Knickerbocker Gin.

New Holland Brewing is introducing Hoptronix, a Double IPA brewed with Mosaic Hops to create a vibrant hop profile. Starting this week, the new year-round release will begin shipments in 12-ounce bottle six-packs to retailers and on draft to restaurants and bars wherever New Holland beer is sold.

This Saturday, August 13th from 3pm to 8pm is Beerfest on the Bridge, presented by the Portland Michigan Main Street Program. The Festival is hosted on Veterans Memorial Bridge in downtown Portland. Built in 1890, the bridge is the oldest known surviving example of a truss bridge in Michigan and it creates an attractive and historic entrance into main street in the 'City of Two Rivers'.

New Holland Brewing Co. announces the summer Dragon’s Milk Reserve of 2016: Dragon’s Milk Reserve Raspberry Lemon. This limited release variant of New Holland’s year-round, Bourbon Barrel Stout, is currently hitting shelves and taps in locations where New Holland is sold. This reserve blend is aged in bourbon barrels for three months, with Michigan raspberries and lemon zest added during aging.

New Holland Brewing is ushering in the new season with a new summer beer—Lost Dune—the newest addition to the brewery's popular seasonal beer lineup. Brewed with local blueberries from the West Coast of Michigan, Lost Dune is New Holland’s take on easy, smooth drinking beer meant to exemplify summer on the lakeshore.

New Holland Brewing teamed up with local minor league soccer team, Grand Rapids Football Club (GRFC), to brew a limited-edition beer honoring the team, their fans and their upcoming 2016 season.

American Craft Spirits Association (ACSA) hosted their Craft Spirits Judging Awards ceremony on March 2 to celebrate some of the finest craft spirits in the country. Prior to the event in Chicago, IL, craft distillers submitted spirits in the categories of whiskey, gin, brandy, rum, liqueurs, and vodka to an expert panel, who in return awarded bronze, silver and gold medals in each category.

As a part of New Holland Brewing’s efforts to pour a great story for their customers, the brewery announced today that it is launching a “Storyteller” web series on their website, to expand through their social channels and YouTube in coming months. The New Holland team partnered with Ash & Ink Media in developing original content and the platform for the first of four web-based stories to be presented in 2016.

New Holland Brewing is revealing a new look and feel in 2016 with a portfolio-wide packaging update due to hit markets in March, continuing to roll out through spring and summer. The new design stays true to the corporate colors, brand characters, and label art that are synonymous with New Holland beer while making the shelf presence, readability, and overall impact much stronger.