Tuesday, May 02, 2017

Batch Brewing Company Partners with M4 CIC Distributing

Written by  Paul Starr
Rate this item
(1 Vote)

batch brewing company article

Batch Brewing Company has chosen to expand their beer distribution across Michigan with M4 CIC Distributing. After 2+ years in business, the demand for Batch Brewing Company’s beer has outpaced their bandwidth for self-distribution. With more than 100% growth in 2016, and targeted growth of nearly 100% in 2017, distribution will become a bigger part of the brewery’s business model.
“We’re thrilled to partner with M4 Distributing to help grow our business,” said Batch Brewing Company co-owner, Stephen Roginson. “We couldn’t keep up with the demand for our beer through self-distribution. Mike and his team will make sure that people thirsty for Batch Brewing Company will be able to get their hands on our beer all over the state of Michigan.”

“We have been admiring Batch Brewing Company’s beers on the consumer level since their opening and we are extremely honored and excited to be representing them in the Great Beer State,’ said Mike Turriff, owner of M4. “What Batch Brewing Company has been able to accomplish in a few years is truly remarkable and we can’t wait to grow with them moving forward.”

M4’s distribution territory for Batch Brewing Company includes the following counties: Oakland, Macomb, Wayne, Washtenaw, Eaton, Ingham, Ionia, Livingston, Jackson, Calhoun, Barry, Kalamazoo, Kent, Ottawa, Allegan and VanBuren.

Batch Brewing Company was recently voted as Best Microbrewery / Brewpub by both Metro Times and Hour Detroit, Best Brewery in Michigan according to Yelp, and was chosen as the #3 Best New Brewery in Michigan by MLive in 2016. Batch Brewing Company also recently earned a silver medal at the Best of Craft Beer Awards for the Historical Beer Style category. Winners of Hatch Detroit in 2013, Batch Brewing Company opened their doors in early 2015. Batch Brewing Company is located at 1400 Porter Street in the Corktown neighborhood of Detroit.

M4 C.I.C. is a Michigan based beer wholesaler focusing on Craft, Imports and Ciders from around the World. The company was founded in 2015 by wife and husband, Megan and Mike Turriff, with the sole mission to bring extraordinary beers to the savvy Michigan beer drinker. M4 C.I.C. currently serves the entire State of Michigan with a primary focus on Detroit-Metro, Grand Rapids, Kalamazoo and Lansing.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.