Thursday, October 16, 2014

Bell’s Brewery and Proper team up to fight cancer with beards, mustaches and beer

Written by  Paul Starr
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Bell’s Brewery, Inc. in partnership with The Proper Possible Movement (Proper) and other Kalamazoo area businesses are teaming up to raise awareness and money to help fight cancer.
Two events will be held coinciding with No-Shave November, a non-profit organization devoted to preventing the disease, saving lives and aiding those fighting the battle.

All money raised during these events will go to the West Michigan Cancer Center.

The kick-off, “Shave the Date” party, will be held at Urban Modern Hair, 234 S. Kalamazoo Mall, in downtown Kalamazoo on Nov. 1 at 6 p.m.

The party will offer participants an old fashioned clean shave while enjoying cans of Winter White and Two Hearted Ale. Victor Vague Photography will shoot “before” tin type portraits and a DJ will also perform. A complimentary shuttle service will transport guests from Urban to Bell’s Eccentric Café, courtesy of Maple Hill Auto Group.

A concluding “Beers with Beards” celebration will be held at the Café, 355 E. Kalamazoo Ave., in downtown Kalamazoo, on Nov. 26 at 8 p.m.

That event will feature a beard and mustache competition, a DJ, dancing, “after” photos from Victor Vague Photography and of course, plenty of Bell’s beer.

There will be a $5 suggested donation for admission at both events along with a $20 suggested donation for the shave.

Proper apparel pop-up shops and representatives from the West Michigan Cancer Center will also be at both events.

ABOUT BELL’S BREWERY, INC.

Bell's Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we've grown into a regional craft brewery that employs more than 200 people over a 19 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. We strive to bring an authentic and pleasant experience to all of our customers through our unique ales and beers. For more information, please visit bellsbeer.com.

ABOUT PROPER

The Proper Possible Movement is a 501c3 non-profit organization and our mission is “to popularize proper behavior thru the creative arts”. This Kalamazoo-based social movement is intended to positively enhance human behavior by actively encouraging members of our local community to “do something proper”. Our organizational philosophy is that proper behavior curbs all issues currently plaguing American society and our awareness campaign is designed to encourage Kalamazoo residents to be mindful of their actions.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.